Currently I'm being forced upon to make a marketing campaign in our classes in University.

My team has chosen to promote a number of Mercedes cars, and we already have good ideas on how to do that.

So, what I need your help for is this. You are the clients. Let's say the crisis doesn't affect your need of a new car. Let's say you have the money for a new car. What will it take to convince you to buy a Mercedes and pass up a BMW, Audi, Ford or whatever else there might be.

Also, we have some great ad ideas, but if you have any yourself, or know where I can find some, please share

to me it's all about the Gas Mileage, you get me a car that gets 45+ mpg you got a buyer

Minnesota Polars wrote: Nice, but if there are similar cars stat-wise, what would get you to buy car A over car B?

Example: one of the Mercedes cars we are going to promote is the F-CELL, which goes on hydrogen and is extremely economic. If Audi had the same type of car, what would it take to get the Merc over the Audi?

I want a car with 24 inch rims and a loud stereo. Then I'll buy it.

Well I probably wouldn't be buying a Mercedes because I'm poor. So I guess price is important. If I did have the cash, I do like Audis as well as Mercedes so I dunno what would make me choose.